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Saturday, December 22, 2007
Annual Golf DateIn case you haven't noticed, Christmas is almost here, which means, for me, my annual golf excursion
with childhood friend Robert Smith.
I'm not sure when the tradition started (I guess about the time Robert
became a traveling PBA Wilbury) but it seems that every year when he comes home to visit family, we hook up for a round of
golf at one of the local courses. However and whenever it started, every year we do the golf thing and
always have a good time.
This year, I'm going to bring a camera with me so I can film some of the action
so you can see just how bad two people who are actually pretty good at one sport can actually be at another. Back
in the old days, I used to be a fairly decent player, but never really put in the kind of effort you need to be really
good. But I do remember when Robert and I would make a date to play and I would be hitting balls at the
driving range and he would show up and envy my ability to hit iron after iron (but especially my fairway woods and
driver) straight and true.
Karma's a bitch though, and now that I have two kids and no one to play golf with,
my game has developed a serious case of the suckies. The last few times we've played Rob has beaten me unmercifully,
even though he probably hasn't broken 90 by more than a stroke or two. I remember last year I started our round
with a nice little two-putt birdie...and still preceded to shoot 50 on the front side. I can't remember if
I broke 100...but not likely. Rob is actually fairly decent now...well, at least he can take out clubs higher than a
five iron and actually keep them on the course. Me? Not so much. I can still hit it 300 yards though.
Unfortunately, 75 of those yards are to the right.
Anyways, the big day is Monday the 24th and the goal is to have
video up on the site on the 27th. Check it out then. In the meantime, be sure to watch the new episode
of The Bowling Show...it's the special holiday edition from PBA Message Board jail.
Till tomorrow! Jason
7:42 pm est
Friday, December 21, 2007
Bowlers Have Lots of BallsIt has always been the case, at least since I started bowling seriously back in the late
1980's, that to compete effectively you need to own at least three or four bowling balls. The reason being, that
over the course of competing in different bowling centers, on different lane surfaces, on different oil patterns and in different
climates, the diversity of your equipment would allow you to more easily adapt to conditions without having to make difficult
or impossible demands on your physical game.
When I retired from bowling, I was moderately successful at the PBA
Regional level (I was runner-up for PBA West Region Rookie of the Year the year after Mike Devaney won it) but I usually limited
myself to carrying six bowling balls to any given tournament. Anything more than that and I began to feel physically
and mentally bogged down by the sheer weight and variability of my arsenal, and felt that it became counterproductive the
larger it became.
Having now dipped my pinky toe into the waters of competition once again last weekend (read last
Sunday's blog for more on that) I am curious to see if my six-ball limit rule will play in today's competitive arena.
Certainly, one six-gamer does not a career make, and I won't even begin to learn anything about my theories until the
Regional season starts up again in February, but I do suspect that the six-ball rule will still work effectively in today's
environment.
Some of the all-time greats with whom I've had the pleasure of speaking (Brian Voss and Walter
Ray Williams to name just two) and picking their brains have confirmed this philosophy, but there are others whom I know of
who have had great success carrying a vast array of equipment (sometimes as many as 30 balls at a time). Personally,
I believe that the simpler approach is better, considering that with a six ball arsenal and two solid hand positions you can
achieve more than 1,000 different ball reactions. Now, if I go back out and can't find something to score
with from among 1,000 different ball reactions, it might be time to take up a new sport. Maybe ping pong...at least
the balls are light!
Till tomorrow! Jason
PS - The Bowling Show is now up on the site (a bit earlier
than announced). Check it out on The Bowling Show page for a nice little pre-X-mas laugh!
11:11 am est
Thursday, December 20, 2007
Life Goes OnSo today I found myself busy up to my armpits with things to do. Appointments, meetings, picking
up kids from school, last-minute X-mas shopping. I got up at my usual time (6:30 am) and I wasn't able to fit the
old blog into the schedule before I had to get going with my day. After getting home around 5:30 pm, I checked my site
statistics and saw that my site traffic was down by 50% today. Wow!!! What do you know! You guys do care
about having new content to come back to every day!
Actually, I understood this before today. I've
recently been telling people who have shown interest in my site that while they love it and it's growing rapidly, I certainly
understand that without something new each day it would die very fast. I take the committment to providing new content
very seriously and that is why I'm working so hard to get something new on the site every day and getting even more
regular content on the site soon. During the holidays, my goal is to line up several new exciting features
on the site for next year that will make you keep wanting to come back each day, keep telling your friends about
the site and keep being entertained by what we're doing.
Tomorrow I'll be back again with a new blog in
the morning and a new episode of The Bowling Show in the afternoon, so be sure to come back and see us then!
Till tomorrow! Jason
8:44 pm est
Wednesday, December 19, 2007
The Bowling Show - Coming This Friday the 21st! Hello Bowling Fans!
Just a quick note to let you know that we will be continuing with The Bowling
Show, despite my current predicament (imprisonment in PBA Message Board Jail in case you haven't heard) with a special
holiday episode this Friday, December 21.
To those of you who have supported the Save P.B. Atkinson campaign by
purchasing T-shirts or mugs, I'd just like to say, "Thanks mom!" The rest of you I really need to come
through (click here to see what we have to offer: http://www.cafepress.com/jtbowling) so I can spend Christmas at home with my hot girlfriend Jessica Rabbit. I hear Dan Rather's making a play
for her so I really need to get out of here. Oh yes, Dan Rather actually is a cartoon character.
At any rate,
I hope to see all of you tuning in to the show this Friday. We have a great one planned.
Thank
you in advance for your support! P.B. Atkinson
9:58 am est
Tuesday, December 18, 2007
The Sponsor GameA while back, I alluded to the idea that sponsors are interested in more than just TV
ratings. Today I want to write a little bit about what I meant by that.
Now, the PBA Tour seems to be carrying
some positive momentum in terms of sponsor signings over the past few months. By my count, there are now 15 official
Tour sponsors, meaning that there are only five more unentitled events left on the schedule. But according to a recent
interview in Bowlers Journal, the PBA is still short of reaching profitability. What needs to be done in order to get
the PBA there and keep it there to stay?
The answer is to move beyond the idea that the PBA is "a good buy
for the money" for a prospective sponsor and begin to add the kind of intangible value to their corporate relationships
that increase what companies are willing to pay and also makes them never want to get out of the relationship.
When
I worked for the PBA as a member of the sales team, our number one pitch to sponsors was that the PBA was the best deal in
town. We used to present ratings numbers to sponsors and then compare what you would pay for comparable viewership figures
if you were to sponsor, say the NHL or MLB. Not surprisingly, these leagues were charging between 10 and 20 times the
amount of money for THE SAME OR SIMILAR RATINGS than the PBA was at the time (ESPN, incidentally, was always a little uncomfortable
with us divulging that information, lest it would get back to the sponsor). But how could that be the case? Aren't
ratings the most important factor in determining sponsorship value and price? Obviously the answers to those
questions are "NO" and "H-E-double-hockey-stick NO!"
To help explain the situation a little
better, let me tell you about how the sports sponsorship game worked at Shell, where I worked for two years after I left the
PBA. Now Shell was (and still is) a big-time NASCAR and Formula 1 sponsor. Every sales meeting I attended were
also attended by racing stars like Tony Stewart or Jeff Gordon or F-1 stars like Michael Schumacher. And guess what?
The mere presence of these guys at our meetings was enough to make all of the salespeople want to go out and absolutely browbeat
anyone who would listen into buying Shell's vast line of chemicals, gasoline, automotive accessories or any other
number of products that Shell had to offer.
When I would visit Shell's North America headquarters
in Houston, the place looked like a racing museum with 100-ft murals of drivers plastered throughout the cavernous lobby and posters,
banners and memorabilia littered throughout the offices, conference rooms and cubicles. I once had a lengthy conversation
with our VP of Brand Marketing, who was the chief caretaker of the NASCAR and F-1 relationships, and he said, "yes,
the sponsorships are a bit of an extravagant expense." (I don't remember the precise numbers but it took up a
majority of a NINE-FIGURE marketing budget...I was asking because I was trying to lobby for a measly $2 million to help promote
my product category) "But the thing is, these deals are the number one booster of our productivity and if I were
to end the deals, the employees would mutiny and it would cause a major disaster to our company morale. Plus, they would
string me up by my b**** and drag me through the streets of Houston."
Now, I can't say for sure, but I
think it'd be pretty safe to say that if Geico were to drop the PBA as a sponsor, there probably wouldn't be too many
Geico marketing executives fearing for their lives from angry insurance agents and claim handlers armed with staplers
and ball point pens. In fact, they might even say, "Cool! Maybe we'll get golf next year!"
That is precisely the thing we have to change in order to get the dollars per sponsor ratio up and get them to never want
to leave. How do we do it? I have a plan...which I promise to share with you soon...and there's more than
a lot in it for you if you can help.
Till tomorrow! Jason
12:28 pm est
Monday, December 17, 2007
Stone Good ShowOK. Maybe I’m
still a little bit euphoric because I cashed for $100 in a bowling tournament this weekend, but two very interesting things
happened as I watched the PBA telecast on ESPN Sunday. First, I thought it was the best show of the year
– which is saying something considering it was all lefties. And second, I’m starting to think
that maybe Rob Stone is exactly the right guy for the job after all. Alright purists, before you grab your mice and sulk off to the PBA Message Boards to
call me crazy, hear me out on this. Let’s look at the show from a match-by-match standpoint.
Match one was Mike Scroggins versus Billy Oatman. Now usually, watching Scroggins bowl on TV is
about as fun as watching paint dry, but for some reason, I found his now-epidemic problem making single pin spares on TV quite
intriguing, and his display of frustration very humanizing. Oatman on the other hand (well, actually on
the same hand I guess) is like the proverbial Forrest Gump box of chocolates…you never know what your gonna get (plus
he looks a little bit like Bubba – I wonder if he likes shrimp?) Getting to watch the “O man” in the second match was a bonus, because Parker
grinded through with a little bit of that blasé funk he’s been in the last 10 or so times he’s been on
TV. PA in Match 3 was an absolute treat. Listening to his self-talk was awesome and he made some nifty
moves on the lanes even though they didn’t pay off. And the late ‘90’s “killer
Parker” finally showed up in the 9th and 10th to put it away and advance to the title match, which
was, by leaps and bounds the best match of the year. Let me just say that I am personally looking forward to watching Rhino Page on TV for
a long time to come. Is it just me or does Rhino remind you a little bit of John Mazza except without all
the weird nervous ticks? I was impressed with how Rhino fought back after Parker had obviously begun to
get comfortable by starting with the front six. When Mr. Page got that “hambone” (more on that
in a second) to pull into the lead and got pumped to the adoration of the crowd, I got chills. In the end,
Parker displayed his vast Hall of Fame pedigree by keeping his ball speed down the last two frames to go “flush-city”
and force the young gun to come and get it. Rhino threw the first one great but, unlike Parker, got a little
jacked up on the one for the wheat and threw it through the break. He’s got nothing to be ashamed
of though. 257 bowling for your first title is a pretty darn good score…unfortunately for him Parker
showed why he was just inducted into the USBC Hall of Fame. Now, let’s talk for a second about the “Stoner.” No,
I’m not talking about my old college roommate, but the maligned new PBA play-by-play man Rob Stone. When
I was working for the PBA, my theory on the announcing team was to have a dynamic that worked like MTV’s call-in show
Love Line. For those of you not familiar with the show, kids call in to ask questions about love, sex,
drugs and other teen issues to the two hosts. One guy is a comedian named Adam Corrolla who is kind of
a crude, obnoxious guy who pokes fun at the questioner and the other guy is a straight-laced but laid-back medical doctor
named Drew Pinsky. I always thought that what the PBA needed to bring in new viewers to watch the show
was to have an arrangement like this, because the jackass guy was entertaining to listen to, but then the straight man gave
out real information which was educational and informative. This week, I began to realize that this is precisely what is now happening on the PBA
telecast. Rob Stone (who is improving week-by-week) is starting to become comfortable with the job and
is allowing his quirky personality to shine. Randy, whom I’ve always loved on the show, is still
his usual, self-deprecating and comedic self, but has begun to assume the role of setting Rob straight, which is both informative
and entertaining. Let’s hope that these two can continue the momentum and continue to improve as
the season starts up again after the New Year. Oh, and finally, about the Hambone thing. First, you may find this
strange but at the 6-gamer I bowled this weekend, everyone was saying it. I’ve heard from other sources
that it is also being used in leagues throughout the country. This is just the kind of thing that we need
to bring the fun back to bowling and I think Rob Stone deserves a lot of credit for having the “stones” to embrace
his inner jackass and to take a chance like that in the face of a lot of criticism he’s gotten (from myself included)
these past 10 weeks. Plus, I get the feeling that he genuinely enjoys what he’s doing.
Now if we can just get him to tell Chris Warren and Mike Devaney apart, then I think we’ve got something. Till tomorrow! Jason
11:48 am est
Sunday, December 16, 2007
The Thrill Of Victory And, Well, You Know The RestSo my former good friend Kevin connived me into bowling a 6-gamer yesterday and since I was going to be in
the area anyway, and since I'm a colossal ma-roon, I decided to join him.
It's been about three years
since I've thrown a ball in sanctioned competition and about six since I've drilled a new ball, but I have been
taking my 4-year old son to the lanes once a week for a little fun, so I thought, what the heck? I threw my three
ancient rocks into the car and drove over to Canoga Park Bowl, which, lucky for me, was the bowling center that I probably
had the most success in of any in my junior bowling career (I totally OWNED Robert Smith there, man! He owned me everywhere
else, by the way.) When I got there, to my chagrin, it looked nothing like what I remembered.
With no expectations,
I paid my $40 entry fee and $12 for sidepots (I would have entered some brackets but I didn't realize they were offering
them until about midway through the second game) and headed down to my starting lane. 20 of the finest 6-gamer bowlers
in Southern California were there too, but no one I remembered from my days as a PBA member and local action bowler back
in the mid-1990's...which I thought was weird. This gave me little idea of what I was in for in terms of competition,
although I did cross with Mason Sherman, who is a solid young up-and-coming player in the PBA West Region.
In
practice, it took me about two shots to get lined up with my most hooking ball (a Columbia Wicked Flipside - this horribly
ugly white and blue swirl monstrosity with pink letters that looks like a giant piece of cotton candy going down the lane)
and I was ready to roll. The first game I was a little tight but I plucked through with a 257 and tied for the first
game sidepot. That loosened up the old armswing a bit and the patented JT Slow Hook Express got rolling.
In
Game 2 I started with the front nine and recall thinking right before getting up for the tenth frame, "WOW! Three
years since I've bowled a sanctioned game and it's going to take me a whole two games to shoot 300 again."
Whoops. Forgot about a little thing called bowling karma. Stone "8" for 279. TIE the sidepot
again. No biggie. In Game 3 I'll just start with the front nine again. This time I don't
dare tempt the bowling gods but apparently a few of my strikes used up my quota of luck for the game and I go ringing 10
in the tenth for another 279. Win the sidepot (a whole $48 to myself this time!!). Easily win the first block
with an 815. Everyone in the place is like, where the %*?& did this guy come from? And when is he leaving?
Turns out the answer to that question was pretty soon. Faster than I could say "Rhino Page is a stud" the
lanes took their Samuel L. Jackson vengeance upon me. Let's just say it was a bit apparent that I'm not quite
used to modern day lane changes. After averaging 272 for three, it took me the whole game to finally find the pocket
again. I felt like Robocop after he gets shot up by the entire police force and then needs his partner to recalibrate his
aim so he can shoot straight again. When all was said and done, I was 15 boards left of where I ended Game
3 with a ball that hooks about 10 feet later and five boards less than the one I started with. I shot a smooth
little 154, even with a washout and a split conversion (which apparently cost one of my fellow bowlers $50 because of
his lack of faith in my ability to convert the 3-4-6-7).
I figured the lanes out again for the last two games
and went 247-239 (missing in the tenth both games) to finish at +254 which came up about 30 pins short of winning and
got me 3rd place and my $40 entry fee back. Immediately afterward I had that familiar not-so-fresh
feeling of knowing that I not only didn't win but seriously gave one (and about $300) away. Luckily, my wife
didn't understand what happened and was just happy that I had made about $100 back when all was said and done (I'll
bet if she knew how many Coach purses my little 10-frame mental boo-boo cost her in the end, she'd probably
be singing a different tune).
Even though it was a far cry from The Dick Weber Classic, my little bowling excursion
yesterday reminded me how much fun it is to experience the emotions of competition that come when you're out there
trying to give it your best. Sure, it would have been nice to have won and it took a good couple of hours
for the sting of losing to wear off, but in the end, my mind was already figuring out how to do better next time (hint: move
left a little faster instead of just two boards at a time...it's not 1995 any more doofus!). Hopefully, next
time will be a little sooner than three years.
Till tomorrow! Jason
9:28 am est
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